Tag Archives: marketing

The Surface Tension between the Esoteric and the Exoteric

The esoteric is opaque by definition; yet the depths rarely mind it when the surfaces discount them.

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I subscribe to the notion that there are various levels to spiritual knowledge. As the alchemists put it: “as above, so below”— meaning, in a sense, that obvious facts correspond to inner truths.

For example: the leaves of a tree will brown with age and fall out. The same happens to the teeth of a man. These are, at a glance, entirely mundane facts. But on consideration (and with a pinch of poetic license) one could say that this speaks of how a person develops from a state of hunger and purity, and then moves to a state of decay and barrenness (the leaves being thought of as hungry for the sun, as teeth are for food). And in later life, a person returns to needing softer morsels, and all her showiness is stripped away, revealing the skeletal branches of her life’s choices.

In religion, too, there are levels of interpretation: the lowest being a blanket acceptance of the inherited laws. At a certain stage, the question arises: why? And what-for? There is a resistance to this leap from those who are content with the answer “because X said.” And here lies much of the “surface tension” between non-believers and believers—because experience of a self demands personal proof. Gurus and mystics arise to satisfy this demand, and due to the ambiguity of spiritual knowledge, many of the so-called wise are either willful charlatans, imbued with attractive charisma, or people who have received something personal, who try to communicate this to others. Some knowledge can be communicated in such a way that it is useful for others, and some knowledge can only be understood by personal revelation.

Esoteric knowledge (eso = inner), I believe, exists, but the exoteric (exo = outer) obscures it, and often corrupts, misinterprets, or outright discounts it.


Deconstructing the Greatest Commandment

From Matthew 22:36-40

36“Teacher, which is the greatest commandment in the Law?” 37 Jesus replied: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’[a] 38 This is the first and greatest commandment. 39 And the second is like it: ‘Love your neighbor as yourself.’[b] 40All the Law and the Prophets hang on these two commandments.”

Considering this over breakfast, my thoughts kept gravitating to the first part of the commandment: “Love the Lord your God with your heart and soul and mind.”

Well, what does that mean, to Love God? Paul famously writes (in I Corinthians, ch. 13):

4 Love is patient, love is kind. It does not envy, it does not boast, it is not proud. 5 It does not dishonor others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. 6 Love does not delight in evil but rejoices with the truth. 7 It always protects, always trusts, always hopes, always perseveres.

But every single action on this list can only be applied to terrestrial matters. How do you be kind to God? How do you protect God? Christians tend to personify God in Jesus, in order, perhaps, to get a better handle on the concept, but practically, if there is a God, then there is no possible way a mere organism on a rock spinning listless at the edge of a galaxy can comprehend the frightful magnitude of such a—I can’t even call him a “being” without somehow reducing him.

We say God is Love, yet feel our skin crawl when we see one insect devour another. And others will rage at God for the great injustices of history—yet each night they find peace and obliteration—even if only for an hour of sleep.

As humans I believe we are incredibly limited. Furthermore, we seek to limit everything we come into contact with in order to comprehend it. The walls, tables and chairs around me right now are composed of organized energy—but were I to comprehend everything as knots and loops of atoms, I would be of very little use to other people.

God needs context—not for his sake, but for ours. God the word is thought to come from “Khoda”, meaning the one invoked. Allah and YHVH are both conjectured to be echoics of the act of breathing.

To get down to it: To love God a man has to love everything around him, everything he comes into contact with, he must show no prejudice at all, but be all-accepting, perfectly beneficent, entirely sympathetic, and free of any judgment. And the heart works against this, and the mind works against this too, by design they limit man’s perception of reality into a “me” and a “you”, into a “this” and a “that”, into “want” and “diswant”—

So I guess J.C. was using hyperbole again, shattering the constructs of the religious by saying: “Perhaps you have learned to love yourself by following the rules you inherited—but have you learned to love you wife—have you learned to love your neighbor—have you learned to love your country—have you learned to love the world? Tell me, you who banter about laws, and speak of the Creator as if you can know his will—how big is your heart—is it large enough to step from your containing commandments and meet reality uninhibited? How open can you be?


“The greatest threat to an artist isn’t piracy…

…it’s obscurity.” —ephemeriis_

So sayeth the unknown reddit commenter (quoting Cory Doctorow (rephrasing Tim O’Reilly)).

There is a very big shift that has been occurring in the arts over the past decade, where the traditional conception of ‘ownership’ is becoming more and more confused. Charged words like ‘theft’ and ‘property’ are being bandied about by large, faceless corporations who serve lists of shareholders. These shareholders exert a pressure on the corporations to constantly increase earnings, and so these corporations use their funds to secure these earnings, using established laws and bending or recreating laws to suit their needs.

But the artist does not serve the shareholder. The artist’s investors are his fans. Ostensibly, the large production, publishing and management companies are there to connect the artist with the fans—but it is obvious that an artist is a commodity to these companies, to be bought, sold, traded, and milked for content. The amount of money an artist receives from, say, the sale of a book and cd is miniscule—usually no more than 15%, and often less than 10%. I’m not saying this is necessarily wrong—middle men will always be the ones who ‘make’ the money. Creating something that moves imaginations requires a different set of skills, from that which will move wallets.

These lumbering giants—in the music and the book industries—are making big waves right now, but eventually they will adapt or fail. The indie music and self-publishing models will slowly eat at their profits, and these large entities, I believe, will have to be less like ‘digital rights’ companies, than ‘quality ensurance’ [sic] companies. Curators of excellence… or at least curators of gleaming, lowest common denominator McArt.

Imagine this: a network hub which connects writers, editors, designers and marketers, and then connects products with fans. Alternatively, studio musicians with songwriters with producers with marketers with fans.

TheLegion.net: where the myriad meets the multitude.

Great little video about experimental business models for art & music.