“The greatest threat to an artist isn’t piracy…

…it’s obscurity.” —ephemeriis_

So sayeth the unknown reddit commenter (quoting Cory Doctorow (rephrasing Tim O’Reilly)).

There is a very big shift that has been occurring in the arts over the past decade, where the traditional conception of ‘ownership’ is becoming more and more confused. Charged words like ‘theft’ and ‘property’ are being bandied about by large, faceless corporations who serve lists of shareholders. These shareholders exert a pressure on the corporations to constantly increase earnings, and so these corporations use their funds to secure these earnings, using established laws and bending or recreating laws to suit their needs.

But the artist does not serve the shareholder. The artist’s investors are his fans. Ostensibly, the large production, publishing and management companies are there to connect the artist with the fans—but it is obvious that an artist is a commodity to these companies, to be bought, sold, traded, and milked for content. The amount of money an artist receives from, say, the sale of a book and cd is miniscule—usually no more than 15%, and often less than 10%. I’m not saying this is necessarily wrong—middle men will always be the ones who ‘make’ the money. Creating something that moves imaginations requires a different set of skills, from that which will move wallets.

These lumbering giants—in the music and the book industries—are making big waves right now, but eventually they will adapt or fail. The indie music and self-publishing models will slowly eat at their profits, and these large entities, I believe, will have to be less like ‘digital rights’ companies, than ‘quality ensurance’ [sic] companies. Curators of excellence… or at least curators of gleaming, lowest common denominator McArt.

Imagine this: a network hub which connects writers, editors, designers and marketers, and then connects products with fans. Alternatively, studio musicians with songwriters with producers with marketers with fans.

TheLegion.net: where the myriad meets the multitude.

Great little video about experimental business models for art & music.

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About Benjamin

I mostly write. Songs, too: soundcloud.com/benjaminb View all posts by Benjamin

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